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Terms of use

Terms of website use

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our website ("our site"), whether as a guest or a registered user. Please read these terms of use carefully before you start to use our site. By using our site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.

Information about us is a site operated by Firestone Building Products Limited ("We" or "Firestone"). We are registered in England and Wales under company number and have our registered office at. Our main trading address is Ikaroslaan 75, B-1930 Zaventem. Our VAT number is BE 439 719 509.

Accessing our site

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service(s) we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site, including to users who have registered with us.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in in our sole discretion we believe that you have failed to comply with any of the provisions of these terms of use. When using our site, you must comply with the provisions of our acceptable use policy, as laid out below.

You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them.

Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by, among other things, copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

You must not use any part of the materials on our site for competing commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Reliance on information posted

Commentary, technical information, specifications, and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.

Our site changes regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  • All conditions, warranties and other terms that might otherwise be implied by statute, common law or the law of equity.
  • Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it, including, without limitation any liability for:
  • loss of income or revenue;
  • loss of business;
  • loss of profits or contracts;
  • loss of anticipated savings;
  • loss of data;
  • loss of goodwill;
  • wasted management or office time; and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable or if we have actual knowledge of the condition, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.

Information about you and your visits to our site

We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, bots, spiders, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site in any way, including via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

Linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link from any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with the content standards set out in our acceptable use.

If you wish to make any use of material on our site other than that set out above, please address your request to

Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Jurisdiction and applicable law

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site.

These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

Trade marks

All trade marks, trade names, logos, tag lines, symbols and other source identifying materials ("Marks") used on our site are the property of Firestone. You agree not to use Marks and not to adopt, use, or attempt to register the Marks or any marks confusingly similar to the Marks.


We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site.

Your concerns

If you have any concerns about material that appears on our site, please contact

Thank you for visiting our site.

Acceptable Use Policy

This acceptable use policy sets out the terms between you and us under which you may access our site. This acceptable use policy applies to all users of, and visitors to, our site.

Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our terms of website use.

Prohibited uses

You may use our site only for lawful purposes. You may not use our site:

  • In any way that breaches any applicable local, national or international law or regulation.
  • In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • For the purpose of harming or attempting to harm minors in any way.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, bots, spiders, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

  • Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our terms of website use.
  • Not to access without authority, interfere with, damage or disrupt:
  • any part of our site;
  • any equipment or network on which our site is stored;
  • any software used in the provision of our site; or
  • any equipment or network or software owned or used by any third party.

Suspension and termination

We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of our site. When a breach of this policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this acceptable use policy constitutes a material breach of the terms of use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use our site.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Further legal action against you.
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

Changes to the acceptable use policy

We may revise this acceptable use policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in this acceptable use policy may also be superseded by provisions or notices published elsewhere on our site.

Privacy Terms

We may process personal data that we collect from or about “you” while you are visiting our website or otherwise interacting with us through other means. Since we are based in the European Union, we process your personal data in compliance with applicable European data protection laws and other statutory provisions.

This Privacy Policy (“Policy”) informs you how we collect and use your Personal Data, how you can control its use and describes our practices concerning the data collected from our websites that link or refer to this Policy (such as websites, computer or mobile software applications, social media, and HTML-formatted e-mail messages), as well through offline sales and marketing activities (collectively the “Services”).    

1.  What is Personal Data?

Personal data is information that directly or indirectly identifies you (the user of the Service) as an individual, indirectly meaning when combined with other information, for example, your name, username, postal address, email address and phone number, a unique device identifier such as the IMEI or the MAC-address or the IP address.

2.  How and why do we collect personal data?

a) Information that you give us

Through your use of the Services, we may collect your personal data. In any case, you will be either asked to explicitly consent to collection and further processing of your personal data or at least be informed that such processing is based on another lawful premise.  We will use your personal data for the purposes as described below or when seeking your consent. We do not collect and process more or other types of personal data than necessary to fulfill the respective purposes. We will only use personal data as set forth in this Policy, unless you have specifically provided your consent to another use of your personal data. If we intend to use your personal data for purposes other than we originally collected them for, we will inform you in advance and, in cases where the processing is based on your consent, use your personal data for a different purpose only with your permission.

In case we rely on your consent to process your personal data, you will have the right to withdraw it at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Each registration form will indicate what kind of personal data we collect - various purposes may require collection of various personal data, for instance:

  • to receive promotional information, you may need to submit your full name, address, e-mail address and/or telephone number;
  • to register in one of our contests and other promotional actions, you may need to submit your full name, home address, e-mail address and/or telephone number;
  • to contact us via contact form you may need to submit your full name, the e-mail address and/or phone number;
  • to create a user account to use our on-line commercial tools or applications, such as for example on-line shops, on-line appointment calendars, price quote requests, etc., you may be requested to submit your full name, address, telephone number, email address, financial details, username and password;
  • to create a user account in social media tools such as blogs, forums, discussion pages you may need to submit user’s name, e-mail address, username and password;
  • to further use abovementioned tools for their purpose (e.g. to place an order), the user may need to provide additional details such as for example address and ordering information.

b) Information we get from your use of our Services

We are constantly seeking to improve your experience when you visit our websites or when you are interacting with us through other means.

Through your interaction with us and your use of the Services, we may collect personal data. Personal data we collect may include, but is not limited to:

  • device information (e. g. hardware model, operating system version, device identifiers or phone number);
  • log information (e. g. IP addresses, system activity, hardware settings, browser type and language, the date and time of your request);
  • cookies (that are small text files that the browser installs on your computer or other device through our website);
  • web beacons (these are tiny images or objects embedded in a web page or email and are usually invisible to you, but allow us to verify whether you have viewed the page or email in question. Web beacons generally function in combination with cookies and we use the two in the same manner);
  • customer behavior on the website like clicks, scrolling, mouse movements, session tracking;
  • to receive the Services you subscribed to, we may be collecting Information about your devices such as information contained in HTTP Headers (defined below) or other internet transfer protocol signals, browser or device type and version, operating system, user-agent strings and information about or from the presence or use of "apps" on your mobile devices, screen resolution, and your preferred language. We may be further collecting the derived geographical location and behavioral data in relation to the use of your devices.
  • Please also refer to our Cookies Policy for full details regarding cookies and web beacons used at our website, including their management, specific purposes, categories of data they help to store and periods they are active for.

3. What do we do with your personal data?

All personal data we are collecting from you, is stored within a secured infrastructure under our management, with support of external suppliers as described in section 5 of this Policy.

Depending on your use of the Services, we may collect and use your personal data for the following purposes (“the Purposes”):

  • registering you as a user of the Services and providing you with the contracted Services;
  • ensuring that the Services’ content is presented to you in the most effective manner for You and Your device;
  • processing your online orders;
  • processing and handling complaints or requests;
  • researching and analyzing the market as well as customers’ use of our products and services (e.g. asking your opinion on our products and services or by asking you to complete a survey or questionnaire);
  • helping us in evaluating, correcting and improving our products and services;
  • internal filing;
  • marketing, including providing you with information that You requested from us (see section below on direct marketing);
  • organizing contests, competitions and/or other promotional activities;
  • recruitment (if you have provided us information in this regard); and
  • notifying you about certain changes to our Services.

We shall not collect personal data that are not relevant for the purposes as set out above or otherwise notified to you when we seek your consent for the processing of your personal data, and shall not retain the data longer than necessary for those purposes or, as the case may be, for the period as determined in an agreement or by law.

This means that we store personal data:

  • until you, as data subject, object to such processing (and the option to object will be provided in each communication) – in situations where we process your personal data based on our legitimate interest and your objection is justified (e.g. direct marketing activities, if applicable);
  • until the expiration of our legitimate interest -  in situations where we process your personal data in order to secure our legitimate interest and the objection is not justified (e.g. to secure execution of possible your obligations and to prevent a fraud);
  • as long as the legal obligation is in place - in situations where we process your personal data based on the legal obligation;
  • as long as the service and/or action requested by you is completed or you withdraw from the service/action - in situations where we process data in connection with services we render to you and no other purpose for keeping the data is present; and
  • until the consent for processing is withdrawn – in situations where we rely only on your consent for processing user’s personal data and there is no legal interest for keeping personal data (and the option to withdraw the consent will be provided in each communication).

In any case you will be informed that your personal data will be stored for the given purpose, even if no consent is required under applicable law, as well as whether the processing of personal data on the basis of a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and of the possible consequences of failure to provide such data.

In general, we will delete the personal data we collected from you if they are no longer necessary to achieve the purposes for which they were originally collected. However, we may be required to store your personal data for a longer period due to requirements by law.

4.  The confidentiality and security of Your Personal data

We take data security very seriously. We apply an appropriate level of security and have therefore implemented reasonable physical, electronic, and administrative procedures to safeguard the information we collect from accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data transmitted, stored or otherwise processed. Our information security policies and procedures are closely aligned with widely accepted international standards and are reviewed regularly and updated as necessary to meet our business needs, changes in technology, and regulatory requirements. Access to your personal data is granted only to those personnel, service providers or our affiliates with a business need-to-know or who require it in order to perform their duties.

Among other things, we optimize the security of your personal data by:

  • using encryption where appropriate;
  • using password protection;
  • requesting contractual guaranties from third parties;
  • limiting the access to your personal data according to the need-to-know principle (e.g., only employees who need your personal data for the Purposes as described above shall receive permission to access them); and
  • by taking all reasonable precautionary measures to ensure that our employees and associates who have access to your personal data will be trained in data protection requirements and will process your personal data exclusively in accordance with this statement and our obligations under applicable privacy laws.

In the event of a data breach containing personal data, we will follow all applicable data breach notification laws.

5.  To whom do we disclose Your Personal data?

We will disclose your personal data only for the purposes and to those third parties, as described below. We will take appropriate steps to ensure that your personal data are processed, secured, and transferred according to applicable law.

a)  Within the Bridgestone Group

We are part of a global organization (the “Bridgestone Group”), consisting of several companies in the E.U. and abroad. Your personal data may be transferred to one or more Bridgestone Group affiliated companies located in or outside the E.U. as needed for data processing and storage, providing you with access to our services, providing customer support, making decisions about service improvements, content development and for other Purposes as described in this Policy.

The above will be strictly connected with:

  • any kind of service that is rendered by one Bridgestone company to another (under relevant processing agreement); or
  • the fact that more than one Bridgestone entity decides on how your personal data is used (under relevant joint controllership agreement); or
  • the fact that another Bridgestone entity becomes a separate controller of your data for a given Purpose (e.g. based on your specific consent).

b)  External service providers

Where necessary, we will commission other companies and individuals to perform certain tasks contributing to our services on our behalf within the framework of data processing agreements. We may, for example, provide personal data to agents, contractors or partners for data processing services or to send you information that you requested. We will only share or make accessible such information with external service providers to the extent required to process your requests. This information may not be used by them for any other purposes, in particular not for their own or third party purposes. Our external service providers are contractually bound to respect the confidentiality of your personal data.

c)  Business transfers

In connection with any reorganization, restructuring, merger or sale, or other transfer of assets (collectively "Business Transfer"), we will transfer information, including personal information, in a reasonable scale and as necessary for the Business Transfer, and provided that the receiving party agrees to respect your personal data in a manner that is consistent with applicable data protection laws. We will continue to ensure the confidentiality of any personal data and give affected users notice before personal data become subject to a different privacy statement.

d) Public bodies

We will only disclose Your personal data to public bodies where this is required by law. We will for example respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside Your country of residence.

e) On other legal grounds

Further, we may disclose your personal data in order to protect our legitimate interests or if it is required or permitted by law or if you give Your explicit consent for such transfer of your personal data.

f)  International transfers of Personal data

Under specific circumstances, it will also be necessary for us to transfer your personal data to countries outside the European Union/European Economic Area (EEA)  (“Third Countries"). Transfers to Third Countries may refer to all processing activities described in this Policy. This Policy shall apply also if we transfer personal data to third countries, in which a different level of data protection applies than in your country of residence.

Any transfers of personal data into countries other than those for whom an adequacy decision regarding the level of data protection was made by the European Commission, as listed on, occur on the basis of contractual agreements using standard contractual clauses adopted by the European Commission or other appropriate safeguards in accordance with the applicable law.

6.  Direct Marketing

While using our Services, you may be asked to indicate whether you wish to receive certain marketing information by phone, text message, email and/or mail. If you do so, you thereby agree that we may use your personal data to provide you with information about our products and services, promotional activities and special offers.

At any given time, you may change your preferences regarding Direct Marketing by using the opt-out option contained in every direct marketing mailing, contacting us in accordance with section 12 below or, if applicable, by adapting your account information.

7. User rights with regard to Personal data

As a data subject you have specific legal rights relating to the personal data we collect from you. This applies to all processing activities stipulated in this Policy. We will respect your individual rights and will deal with your concerns adequately.

The following list contains information on your legal rights which arise from applicable data protection laws:

  • Right to rectification: you may obtain from us rectification of personal data concerning You. We make reasonable efforts to keep personal data in our possession or control which are used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available to us. In appropriate cases, we provide self-service internet portals where users have the possibility to review and rectify their personal data.
  • Right to restriction: you may obtain from us restriction of processing of your Personal data, if:
    • You contest the accuracy of your personal data for the period we need to verify the accuracy;
    • the processing is unlawful and you request the restriction of processing rather than erasure of your personal data;
    • we do no longer need your personal data but you require them for the establishment, exercise or defense of legal claims; or if
    • you object to the processing while we verify whether our legitimate grounds override yours.
  • Right to access: you may ask us from us information regarding Personal data that we hold about you, including information as to which categories of personal data we have in our possession or control, what they are being used for, where we collected them, if not from you directly, and to whom they have been disclosed, if applicable. You may obtain from us one copy, free of charge, of Personal data we hold about you. We reserve the right to charge a reasonable fee for each further copy you may request.
  • Right to portability: At your request, we will transfer your personal data to another controller, where technically feasible, provided that the processing is based on your consent or necessary for the performance of a contract. Rather than receiving a copy of your personal data you may request that we transfer the data to another controller, specified by you, directly.
  • Right to erasure: you may obtain from us erasure of your personal data, where
    • the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
    • You have a right to object further processing of your personal data (see below) and execute this right object to the processing;
    • the personal data have been unlawfully processed; unless the processing is necessary:
      • for compliance with a legal obligation which requires processing from us;
      • in particular, for statutory data retention requirements;
      • for the establishment, exercise or defense of legal claims.
  • Right to object: you may object – at any time – to the processing of your personal data due to your particular situation, provided that the processing is not based on your consent but on our legitimate interests or those of a third party. In this event we shall no longer process your personal data, unless we can demonstrate compelling legitimate grounds and an overriding interest for the processing or for the establishment, exercise or defense of legal claims. If you object to the processing, please specify whether You wish the erasure of your personal data or the restriction of its processing by us.
  • Right to lodge a complaint: In case of an alleged infringement of applicable privacy laws, you may lodge a complaint with the data protection supervisory authority in the country you live in or where the alleged infringement occurred.

We will try to fulfill your request within 30 days. However, the period may be extended due to specific reasons relating to the specific legal right or the complexity of your request.

In certain situations, we may not be able to give you access to all or some of your personal data due to statutory provisions. If we deny your request for access, we will advise you of the reason for the refusal.

In some cases, we may not be able to clearly identify you on the basis of your personal data due to the identifiers which you provide in your request. In such cases, where we cannot identify you as a data subject, we are not able to comply with your request to execute your legal rights as described in this section, unless you provide additional information enabling your identification.

In order to exercise your legal rights, please notify us by email to  

If you believe that the processing of your personal data infringes your statutory rights, you have the right to lodge a complaint with a data protection supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

8.   Links

Our Services may, from time to time, contain hyperlinks to websites which are not controlled by us. Although we will do our utmost to make sure that the hyperlinks on the Website lead exclusively to websites which share our safety and confidentiality standards, we are not responsible for the protection or confidentiality of any data you may submit on such other websites. Before submitting information on such sites, we recommend that you read their privacy and other statements in that regard.

9. Minors

Individuals under the age of 16 should not provide us with their personal data without the consent and supervision of their parent or guardian. Without such permission, we do not wish to save personal data from such individuals, nor process or forward such data to any third parties. If we become aware that personal data from under aged persons were inadvertently collected, we will delete such data without undue delay.

10. Sensitive data

We will not process special categories of personal data concerning you ("sensitive data"). Sensitive data refer to personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, health or a natural person's sex life or sexual orientation.

11. Changes to this Policy

We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Policy at any time. For this reason, we encourage you to refer to this Policy on an ongoing basis. This Policy is current as of the "last revised” date which appears at the bottom of this page. We will treat your personal data in a manner consistent with the Policy under which they were collected, unless we have your consent to treat them differently.

We will also keep prior versions of this Policy in an archive for your review.

12. Contact Information

Please direct Your questions regarding the subject matter of data protection and any requests in the exercise of your legal rights to:

Cookies Policy

Firestone Building Products Europe (“Firestone”) – a company incorporated in Belgium and having its registered office at Ikaroslaan 75, 1930 Zaventem Belgium the controller and administrator of (“Website”), uses cookies to continuously improve its Website visitors’ experience. Cookies can directly enhance such experience (e.g. by remembering your choice of language and other specific settings) or may be even necessary to properly and legally perform services that you request (e.g., by remembering your selection of cookies settings). In addition, certain cookies provide Firestone with statistical information about the use of its Website, thus indirectly supporting it to better meet your preferences by adapting accordingly. Cookies may also allow you to use certain additional features included in the Website e.g. by designed applications accessible through Website.

What exactly are cookies?

Cookies are small text files that your browser installs on your computer or other devices and that enable the Website to recognize it upon your visit. It consists of a unique number and can hence distinguish your device from others although you remain unnamed.

Thanks to cookies, FIRESTONE can for example make sure that the information appearing on Your screen during your next visit to its website is tuned in to your preferences. With the help of cookies, FIRESTONE can also identify the most popular sections of its website, since they allow FIRESTONE to know which pages are visited and how much time visitors spend browsing the same. On the basis of these aggregated data, FIRESTONE can adjust its website to better reflect visitor preferences and offer a more customer-oriented experience. Finally, cookies may facilitate certain third-party applications such as social media network connections.

What types of cookies may we use?

We may use two types of cookies on our websites - "session cookies" and "persistent cookies". Session cookies are temporary and remain on your device only as long as you browse the webpage. Persistent cookies remain on your device also after your browsing session is over.

In terms of its origin, we may also divide cookies per “first-party cookies” and “third-party cookies”. First-party cookies are placed on the Website directly by us to enable its regular browsing, enhance its functionality or meet legal requirements. “Third-party cookies” are cookies that are placed on the Website by third parties chosen by us to support some of the Website’s functionalities.

For the functional division of the cookies we may use please see the chart below.

Type of Cookies

What are they for?

How do they affect Your privacy?


These cookies are necessary for the Website to function properly. They make it possible to navigate on the Website and use its features. For example, this type of cookies allow you to navigate form one webpage to the next and store information necessary for filling in forms.

These cookies are applied automatically for the time of each session or for longer periods – depending on their purpose. As they are necessary to enable you browsing the Website in a regular way or to meet legal criteria, you cannot disable them. Please see more details in point 1.7. below. If you prefer thee cookies to not be installed on your device, you can stop your website visit at any time.


These cookies register choices made by you in dedicated areas where you give us your personal data (such as user name, language or the region the user is in). These cookies can also be used to remember the changes you make, e.g. to text size, fonts and to other parts of the Website that can be customized or to remember your browsing history or the fact that you have already visited the Website.

The information these cookies collect may include technical info that is processed in connection with your visit and is linked to your device although you remain unnamed. You may still decide not to consent for its use or manually disable them in your settings although it may influence your Website experience.

Sometimes, these cookies may be set to remember personally identifiable information that you have disclosed, such as for instance your username or profile picture. While disclosing such personal details you will be either asked for your consent or at least clearly informed about our privacy rules.  If you decide to disclose your data and request particular services, such cookies will become necessary to provide it.


These cookies are third-party cookies (e.g. Google Analytics) that help the Website to understand how their visitors engage with the Website (e.g. to identify how the visitors reached the Website, what is the operating system used by visitors and browser type, the time and duration of the visit, which pages are being visited, age, gender and interests of the visitors etc.).

The information these cookies collect are not linked to identifiable or identified person and are mainly used for statistical purposes. They will allow FIRESTONE to better tailor the website and its applications to the various needs and wishes of its visitors. We still request your consent for its use.

External features

These cookies are third-party cookies that we decided to place on the Website in order to enhance its functionality (e.g. to make sure you can use social media widgets for Facebook, Twitter etc. directly on the Website, retarget you via Social Media platforms like Facebook and Instagram or track your geolocation to direct you to the nearest dealer if relevant ).

These cookies are usually connected to your personal device or even personal data that you decide to include in the relevant social media channel. You always can decide whether to consent to its use (either directly or implicitly by requesting such service).


For more info with respect to the purposes of specific cookies used on the Website, their functions and time of storage (if persistent ones) please see point 1.7. below.

How we obtain Your informed consent?

Upon entering the Website for the first time, you will be prompted with a message to allow the use of functionality, analytics and external features cookies. These cookies will only be installed upon acceptance.

Necessary cookies will be installed on your device the moment you enter it as the Website functioning properly relies on these.

This prompted message will show a link to the Cookies Policy in case you want to see more information about the way we handle Cookies.

The notification banner will no longer appear on your screen on future visits to the Website, but the option to remove cookies will remain open to you via the settings of your internet browser (see 1.4). 

Objection and Your rights

We cannot interfere with your browser cookies settings and we cannot disable for you the cookies you first consented to install or are necessary to be installed in order to allow your browse the Website. Nevertheless, you can always change your browser settings to delete or prevent various types of Cookies from being stored on your device in the future without your further intervention.

The ‘help’ section in your browser should provide information on how to manage your cookie settings directly in your browser. Find out how this works for your browser here:

What if this COOKIES Policy changes?

FIRESTONE may update this policy at any time. If we do this, it will be highlighted on the Website and/or brand pages, so that you are aware of the need to check it again. No change will lead to limitation of your rights under applicable law.

Third Party recipients and processors

FIRESTONE doesn’t exchange cookies with websites of third parties or external supplier of data, with the exception of third parties working directly with FIRESTONE and under its control and supervision to provide website services. FIRESTONE always make sure that the processors of your data are bound by necessary contractual clauses to keep them safe and confidential.

Although we may use information collected via third-party cookies, please note that all third-party cookies are managed by its providers in accordance with their policies.


To be able to see the exact list of what cookies FIRESTONE uses, for how long these are active, when they expire, their domain and/or name, you can consult the settings in your web browser.

Here is a quick guide explaining on how to do so per browser: